Job Description
JOB SUMMARY
Marriott International is entering a new chapter of growth and evolution. The Vice President, Integrated Marketing & Creative Strategy leads the vision, creative strategy, and execution of 360° integrated marketing across the company's global travel portfolio. This role is responsible for uniting portfolio, brand, loyalty, product, partnerships, and performance into cohesive, high-impact marketing that inspires travel, deepens customer relationships, and drives measurable enterprise growth.
This leader oversees integrated marketing and creative strategy across brands, loyalty, cobranded credit cards, mobile app, enterprise partnerships, and experience partnerships rooted in consumer passions including food & beverage, sports, music, wellness, and outdoor. The VP works with the internal and external creative agency to build creative frameworks, and creative campaigns that ensure every campaign, message, and experience works together across the customer journey. As a core brand steward, the VP ensures clear, cohesive brand architecture and storytelling across every touchpoint, creating global consistency, clarity, and differentiation across the entire ecosystem while enabling meaningful relevance in local markets around the world.
What Success Looks Like
- A clear, cohesive brand architecture and storytelling framework that amplifies the strength of the Marriott Bonvoy platform, bringing portfolio, brand, product, loyalty, credit card, and partnerships together seamlessly across all platforms and touchpoints.
- Creative campaigns that are consistently break through, grounded in sharp strategy, informed by media, culturally relevant, and built to deliver meaningful impact at scale.
- Deepen productive collaboration across global and continent teams, building on today's strong relationships to unlock even greater alignment and shared momentum.
- A fully integrated approach across strategy, creative, editorial, partnerships, loyalty, card, product and omnichannel, enabling teams to move with clarity, speed, and unity.
- Greater creative and cultural impact across the portfolio, strengthening brand equity and deepening customer engagement.
- Continued gains in brand health and marketing effectiveness, with improved efficiency and ROI that reflect smarter, more connected ways of working.
- A tightly connected global marketing organization, operating as one team, leveraging collective strengths, shared insights, and a unified vision to drive enterprise growth.
CANDIDATE PROFILE
Education and Experience Required
- 4-year degree from an accredited university in Business Administration, Marketing & Communications, or related major.
- 12+ years of experience in integrated marketing, brand, or creative strategy for consumer-facing brands.
- Demonstrated success building global creative platforms and frameworks that scale while enabling local relevance.
- Demonstrated experience leading brand architecture, brand governance, and creative strategy across complex portfolios.
- Strong experience partnering with internal and external creative, editorial, and omnichannel/media teams.
- Ability to translate media and channel strategy into effective creative direction.
- Strong creative judgment paired with strategic, analytical, and operational rigor.
- Ability to influence across matrixed organizations.
CORE WORK ACTIVITIES
Integrated Marketing Strategy
- Define and lead 360° integrated marketing strategies across the portfolio, aligning brand storytelling with customer and commercial objectives.
- Orchestrate integrated campaigns across brands, performance, CRM, digital, mobile, partnerships, and experiential channels.
- Translate enterprise and regional priorities and insights into clear, actionable integrated marketing plans and briefs.
- Manage the interagency briefing process across internal/external creative agencies, paid and owned media, PR, social, experiential.
Global Creative Frameworks & Portfolio Campaigns
- Lead the development and activation of global creative frameworks and portfolio-level campaigns, rooted in clearly defined demand spaces that drive consistency, scale, and impact across continents.
- Ensure global campaigns establish a strong, consistent brand foundation while providing flexible toolkits and guardrails that enable hyper-localized execution to meet regional and market-specific needs.
- Partner with regional teams to balance global brand consistency with cultural relevance, customer insight, and local business objectives.
- Lead the Global Creative Council to align creative discussions and provide a forum for all continents and marketing leads to co-create and provide input into global portfolio campaigns.
- Lead annual and seasonal global creative campaigns and frameworks across the enterprise.
Brand Architecture, Creative Strategy & Editorial Partnership
- Drive clear, cohesive brand architecture across all brands, platforms, and customer touchpoints, ensuring clarity of roles, hierarchy, and expression.
- Serve as a steward of the brand, ensuring brand elements, narratives, and frameworks are continuously updated, enhanced, and clearly communicated across the organization.
- Lead end-to-end creative strategy in close partnership with the VP of Editorial & Content, and VP of Brand Creative, ensuring global brand consistency and cohesive storytelling across all brand platforms.
- Ensure creative expression balances global consistency with platform, audience, and market relevance.
Omnichannel Alignment & Media-Informed Briefing
- Partner closely with the VP of Omnichannel to align integrated marketing and creative strategy with paid media and owned-channel commitments, platforms, and tools.
- Ensure creative briefs are informed by media strategy and channel capabilities, enabling campaigns to deliver against both brand and business objectives.
- Foster strong collaboration between creative, media, and channel teams so ideas are designed to perform across the ecosystem.
Loyalty, Credit Card & App Marketing
- Ensure the portfolio campaigns, integrate and support the Bonvoy loyalty program, driving acquisition, engagement, and lifetime value.
- Support cobranded credit card marketing, aligning value propositions, lifecycle communications, and partner activations.
- Partner with product and growth teams to position the mobile app as a core engagement, personalization, and conversion platform, integrating into campaigns in a way to drive meaningful growth.
Enterprise & Experience Partnerships Marketing
- Partner closely with the Global Partnerships team to support the 360° integrated marketing and creative strategy execution for all enterprise and experience partnerships, ensuring cohesive storytelling and seamless execution.
- Manage LTO, partner campaigns, and 360° integrated campaigns across all enterprise partners including United, Starbucks, Hertz, BetMGM, Eat Around Town.
- Manage creative strategy, campaigns and 360° integrated campaigns across all experience partnerships and consumer passion platforms - food & beverage, sports, music, wellness, and outdoor - creating distinctive, experience-led brand moments.
- Ensure partnership marketing is strategically aligned with the Marriott Bonvoy creative platform and framework and integrated across all portfolio campaigns.
Planning, Measurement & Optimization
- Collaborate on annual planning and campaign prioritization to maximize impact and efficiency.
- Establish KPIs and measurement frameworks across brand health, engagement, loyalty, and performance.
- Partner with the data and analytics to use insights to continuously optimize messaging, creative, and channel mix.
Leadership & Collaboration
- Lead, mentor, and develop high-performing teams across integrated marketing and creative strategy.
- Align cross-functional teams, including brand, editorial, creative, omnichannel, loyalty, product, partnerships, and continent marketing leaders, around shared objectives and clear ways of working.
- Elevate marketing as a strategic growth engine through influence, clarity, and collaboration.
At Marriott International, we are dedicated to being an equal opportunity employer, welcoming all and providing access to opportunity. We actively foster an environment where the unique backgrounds of our associates are valued and celebrated. Our greatest strength lies in the rich blend of culture, talent, and experiences of our associates. We are committed to non-discrimination on any protected basis, including disability, veteran status, or other basis protected by applicable law.
About Us
All positions offer a 401(k) plan, stock purchase plan, discounts at Marriott properties, commuter benefits, employee assistance plan, and childcare discounts. Benefits are subject to terms and conditions, which may include rules regarding eligibility, enrollment, waiting period, contribution, benefit limits, election changes, benefit exclusions, and others. Click here to learn more.
Full-time positions also offer coverage for medical, dental, vision, health care flexible spending account, dependent care flexible spending account, life insurance, disability insurance, accident insurance, adoption expense reimbursements, paid parental leave and educational assistance.
Washington Applicants Only: Employees will accrue paid sick leave, 0.077 PTO balance for every hour worked and be eligible to receive a minimum of 9 holidays annually.
Marriott HQ is committed to a hybrid work environment that enables associates to Be connected. Headquarters-based positions are considered hybrid, for candidates within a commuting distance to Bethesda, MD; candidates outside of commuting distance to Bethesda, MD will be considered for Remote positions.
About the Team
Marriott International is the world's largest hotel company, with more brands, more hotels and more opportunities for associates to grow and succeed.
Be where you can do your best work,
begin your purpose,
belong to an amazing global team, and
become the best version of you.
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